So we are at the five-week mark and after this week’s snow, my optimism is subsiding. The only thing keeping me focused are the new deliveries on their way to Flaire.

This week we are offering a preview into the inaugural season of Voodoo Guru – I know, the name threw me at first, but once explained it makes sense.

Voodoo – means to place under the influence.  Guru - means to turn darkness into light.

Therefore, the creators view Voodoo Guru as the collection that sheds light on the men’s contemporary fashion scene because it’s not only an innovative collection, but one that’s easy to understand. Some of these “trends” are so extreme that it’s refreshing to have a collection that focuses on clothing you can wear. The pieces are not intimidating, but still edgy.

Men’s fashion can become repetitive and while some designers go to the extreme to stand out, Voodoo Guru does so with bright fabrics and modern fits. Inspired by music icons, vintage military and the creator’s American roots, Voodoo Guru fabrics are soft and comfortable and their styles are easy and wearable.

Mentioned as one of the Top 10 for this year’s shows, Voodoo Guru is getting some attention!