While currently enjoying some time with my BFF in Arizona (away from the constant cold that keeps me nervous about Spring’s arrival date), I have been anxiously awaiting two upcoming Spring Fashion shows to keep me encouraged over the next three weeks. The annual Strut for the Cure Fashion Show to benefit the American Cancer Society will paint a vivid picture of what we should expect to wear this Spring -while also showcasing local cancer survivors (who really make this show a true experience) and raising funds. Get your tickets for Friday March 12th at the InterContinental Hotel. For more details please visit www.strutforthecure.com.
For you fashion show lovers, the following day, March 13th, the Milwaukee Ladies of UNICO Fashion show and Luncheon will start at 11:00 AM  at the Italian Community Center.  Get yourself out of the winter mindset and get to these shows! Only three weeks to go…

That being said we move on to introduce another brand in our Six Weeks til Spring Series. This men’s collection’s history is rich in fabric, cut and style. Since the 1920’s the Farah brand has developed a cult following for it’s hopsack canvas, slim cut, sharply tailored, stain resistant trouser that was seen on anyone from the savvy hipsters to the rocker-billys. Growing much of its popularity in the UK in the 1980’s, Farah still holds the heritage and vigor it stood for back then, but what surprises most people is that this brand’s roots are American. Recently featured in Sportswear International to document the brand’s 90-year history, Farah explains how revisiting its past not only will re-establish the brand in its country of origin, but also keeps the brand at the forefront of the sportswear scene.

With the color scheme set for Spring 2010, Farah was the perfect choice to introduce to our customers with their bold shirting, bright track tops and the ever-popular trouser. This season the collection focuses on the decade in which its popularity took off – the 80’s. With more relaxed fits being introduced and the use of vintage fabrics, this casual sportswear collection pays an obsessive amount of attention to detail to make their silhouettes strong and stylish in Spring ‘10.